WHO WE ARE
The VBA is incorporated to:
Provide educational programs to further the interests of the manufacturers, distributors and warehousers of carbonated beverages, stillwater beverages and other non-alcoholic beverages.
2. Promote the carbonated and stillwater beverage industry.
3. Foster the development of business standards throughout the carbonated and still water beverage industry.
4. Work toward the mutual uplifting and protection of its members, individually and collectively, and to do anything and everything legal and proper for the mutual benefit of such members.
Help American & Virginia families live healthier lifestyles through product innovation, and fostering greater consumer knowledge & physical activity.
CARRYING OUT OUR COMMITMENT
Through the following activities:
School Beverage Guidelines
Marketing to Children Guidelines
Calorie Reduction Through Innovation
Clear on Calories
Calories Count Vending Program
Support for Physical Activity and Balanced Obesity Solutions
Energy Drink Guidelines